The STRIP team saw that there was a major player missing in luxury cosmetics: a quality makeup remover. This was rightfully recognized as a crime against health and beauty.

As many amazing products as there are, there has not been a focus on makeup removers and cleansers. Because the “cleanser” beauty category isn’t as splashy as “Best Moisturizer” or “Best Repair Serum,” big companies put the least amount of research, money, and quality into their makeup removers and face washes. Like I said, criminal. There is an absence of beauty brands that are committed to formulating cleansers with quality, clean, and cruelty-free ingredients. The STRIP line is really in a category by itself. It can be a lonely job to wear the crown but some are born to lead.

The STRIP founders know that the first step of your skincare should never be doing damage to your skin. No skincare step should set your skin’s health many steps backwards before your skincare routine has even begun. Bless those sweet humans: they decided we all deserved to look and feel incredible naked–no makeup, just juicy, dewy skin.

The STRIP line is everything the industry was not giving us. The makeup removers are the best cleansers, the best moisturizers, and the best repair serums, all in one.

Three steps forward, no steps back, and that much closer to your best skin.

Love me some efficiency,

Kat D.